i.e.Interactive Blog

The Right Time To Upgrade To Ga4 Is Now

You have probably heard about the upcoming change in Google Analytics—when Google Analytics 4, a.k.a. GA4, will replace Universal Analytics. Many people are talking about the upgrade, which is great, but the timeframe to implement the upgrade is more immediate than many might think, and here’s why: ​When GA4 retires Universal Analytics, businesses should have at least 1 year of data in place so they can make valuable data observations and, ultimately, smarter marketing decisions.

Read More »

Linkedin Enhancements You Don’t Want To Miss

With 810 million members in 200 countries and regions worldwide, the popular social channel, LinkedIn, is not going anywhere anytime soon. In fact, they are optimizing their channel with new tools and advancements. Below are a few of the latest and greatest updates within LinkedIn that you should know about.

Read More »

Changes To Your Google Business Profile

Having a claimed, up-to-date, and active Google Business Profile for any business is essential. Why? Because this profile is one of the first places that customers look for information such as reviews, business hours, phone numbers, website links, and quite possibly, a first impression. Plus, it can help to improve the local SEO ranking for a business, in addition to other benefits.

Read More »

How Life Events Impact Search Behavior, Interests, And Habits

The way we market our products and services is constantly changing; we have seen this in the past and we will continue to see this in the future. Why? Because when something affects our lives, as we have experienced personally the past two years, interests and habits are likely to change as a result.

Read More »

6 Ways To Enhance Your Linkedin Company Profile

​LinkedIn proves to be a must for marketers of B2B and B2C products and services looking to make an impact. Since there have been some changes to LinkedIn recently, and due to the importance of utilizing this channel, we’ve included ways you can optimize your company page.

Read More »

Google My Business: Site Manager Role Updates

​​You may have heard or received an update from Google stating that, after October 24, 2021, their Google My Business Site Manager role will no longer be available. Google sent out this notification to those who have a Site Manager role on one of their Google My Business listings. Here is what this means along with some key takeaways.

Read More »

The Google+ Shutdown

​In case you haven’t heard, Google is shutting down the consumer version of Google+ in the coming months. We knew this was coming, but Google didn’t share the actual date with us until recently. We now know that this network will shut down on April 2, 2019.

Read More »

Metadata: What It Is And Why It Matters

​We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It’s what users see in search results, and can persuade a user to click on your search result over your competitors. Here’s some information to help you wrap your head around metadata – including what it is, how it works and why it matters.

Read More »

Say Goodbye To Google Site Search Forever

Google Site Search, a product offered by Google since 2008, discontinued sale and renewal of the product since April of 2017, and has completely shut the product down as of April 1, 2018. This product enabled web publishers to use leading search technology on their website.

Read More »

The Right Time To Upgrade To Ga4 Is Now

You have probably heard about the upcoming change in Google Analytics—when Google Analytics 4, a.k.a. GA4, will replace Universal Analytics. Many people are talking about the upgrade, which is great, but the timeframe to implement the upgrade is more immediate than many might think, and here’s why: ​When GA4 retires Universal Analytics, businesses should have at least 1 year of data in place so they can make valuable data observations and, ultimately, smarter marketing decisions.

Read More »

Linkedin Enhancements You Don’t Want To Miss

With 810 million members in 200 countries and regions worldwide, the popular social channel, LinkedIn, is not going anywhere anytime soon. In fact, they are optimizing their channel with new tools and advancements. Below are a few of the latest and greatest updates within LinkedIn that you should know about.

Read More »

Changes To Your Google Business Profile

Having a claimed, up-to-date, and active Google Business Profile for any business is essential. Why? Because this profile is one of the first places that customers look for information such as reviews, business hours, phone numbers, website links, and quite possibly, a first impression. Plus, it can help to improve the local SEO ranking for a business, in addition to other benefits.

Read More »

How Life Events Impact Search Behavior, Interests, And Habits

The way we market our products and services is constantly changing; we have seen this in the past and we will continue to see this in the future. Why? Because when something affects our lives, as we have experienced personally the past two years, interests and habits are likely to change as a result.

Read More »

6 Ways To Enhance Your Linkedin Company Profile

​LinkedIn proves to be a must for marketers of B2B and B2C products and services looking to make an impact. Since there have been some changes to LinkedIn recently, and due to the importance of utilizing this channel, we’ve included ways you can optimize your company page.

Read More »

Google My Business: Site Manager Role Updates

​​You may have heard or received an update from Google stating that, after October 24, 2021, their Google My Business Site Manager role will no longer be available. Google sent out this notification to those who have a Site Manager role on one of their Google My Business listings. Here is what this means along with some key takeaways.

Read More »

The Google+ Shutdown

​In case you haven’t heard, Google is shutting down the consumer version of Google+ in the coming months. We knew this was coming, but Google didn’t share the actual date with us until recently. We now know that this network will shut down on April 2, 2019.

Read More »

Metadata: What It Is And Why It Matters

​We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It’s what users see in search results, and can persuade a user to click on your search result over your competitors. Here’s some information to help you wrap your head around metadata – including what it is, how it works and why it matters.

Read More »

Say Goodbye To Google Site Search Forever

Google Site Search, a product offered by Google since 2008, discontinued sale and renewal of the product since April of 2017, and has completely shut the product down as of April 1, 2018. This product enabled web publishers to use leading search technology on their website.

Read More »