i.e.Interactive Blog
Vanessa Capozzi – Featured in Voyage Pennsylvania
I recently sat down with Voyage Pennsylvania for their Hidden Gems series to talk about how i.e.Interactive came to be, from my early career in the deaf community to founding the agency in 2009, less than a year after becoming a mom. Some of it might surprise you. My background is actually in the deaf community, not marketing. I made a career change in 1998, landed at one of Pennsylvania’s largest agencies, and then in 2009, less than a year
Your Marketing Agency Sent a Report. Now What?
Every month, marketing directors open a report from their agency. Sometimes it is a polished PDF. Sometimes it is a live dashboard link. Sometimes it is a long email with a lot of screenshots. And then, more often than anyone admits, that report gets skimmed, filed, and mostly forgotten. Not because the data is wrong. Not because the marketing director does not care. But because the gap between “here are your numbers” and “here is what you should do about
ChatGPT Ads Are Here. Marketing Managers Need a Strategy, Not a Panic Button.
When paid search first started gaining traction, a lot of marketers treated it like a side experiment. Then suddenly Google Ads became a core budget line. The same thing happened with paid social. At first it felt optional. Organic reach still worked. Then platforms matured, algorithms changed, competition increased, and social advertising became part of nearly every serious digital marketing strategy. Now we are standing at the beginning of another shift.
ChatGPT Ads Are Here. Checklist
ChatGPT Ads Readiness Checklist for Marketing Managers AI Visibility & Brand Monitoring ☐ Monitor AI visibility metrics regularly☐ Track brand appearances in AI-generated answers☐ Monitor competitor visibility in AI conversations☐ Review how products/services are described by AI systems☐ Evaluate whether thought leadership content is surfacing☐ Track AI-driven referral and discovery trends Website Structure & Technical Readiness ☐ Ensure important pages are crawlable and indexable☐ Fix broken links, redirect chains, and crawl errors☐ Maintain a clean, logical site architecture☐ Use descriptive
Not All AI Is Created Equal: A Plain-English List of Today’s Top LLMs
No doubt you’ve been hearing a lot about ChatGPT, Claude, Gemini, and Perplexity lately and you may be wondering wondering what the difference actually is. Here’s what we think every marketing director and business owner should know.
Project Management Is Still the Superpower
We are now in a time of rapid change. AI agents, automation, and countless tools can generate, analyze, and distribute content faster than ever. But speed and capability do not guarantee results. The real value lies in knowing what to do, when to do it, who or what to assign the task to, and how to bring everything together. That is what orchestration looks like. And that is the role of the modern marketing leader.
16 Years In: Thank You
Most businesses don’t stop to celebrate year 16. It’s not a round number or a headline milestone. But I’ve found that every year matters. Every relationship, every campaign, every late-night brief and early-morning email adds up. And this year, year 16, feels especially meaningful.
AI Discoverability: Acronyms Worth Knowing (But We’ve Got You Covered)
We were recently in a strategy meeting with a longtime B2B client, a smart, seasoned marketing director when they paused mid-conversation and said,“I’m a little embarrassed, but I don’t know what LLM means.” They’re not alone. And they absolutely shouldn’t feel embarrassed. That’s what my team is here for. You don’t have to know every acronym, AI update, or search trend. That’s our job so you can focus on yours. But for those of you who like to stay in the
Cutting Through the Digital Marketing Clutter: 4 Takeaways from the 2025 APC Summer Forum in Pittsburgh
Last week, I had the privilege of attending one day of the 2025 Association of Philanthropic Counsel (APC) Summer Forum, held right here in our hometown of Pittsburgh. The multi-day event brought together a community of professionals committed to advancing the work of mission-driven organizations. I was honored to lead a roundtable discussion focused on how to cut through the digital marketing clutter.
Optimizing Content for AI Overviews: Actionable Tactics to Help Your Brand Show Up in Google’s AIPowered Search
This post continues our blog series exploring how Google’s AI Overviews are changing search. If you haven’t yet, check out our earlier posts on understanding AI Overviews and rethinking your SEO strategy for an AI first world. This blog post breaks it down to specific, tactical steps to help your site show up in this evolving search landscape.
Vanessa Capozzi – Featured in Voyage Pennsylvania
I recently sat down with Voyage Pennsylvania for their Hidden Gems series to talk about how i.e.Interactive came to be, from my early career in the deaf community to founding the agency in 2009, less than a year after becoming a mom. Some of it might surprise you. My background is actually in the deaf community, not marketing. I made a career change in 1998, landed at one of Pennsylvania’s largest agencies, and then in 2009, less than a year
Your Marketing Agency Sent a Report. Now What?
Every month, marketing directors open a report from their agency. Sometimes it is a polished PDF. Sometimes it is a live dashboard link. Sometimes it is a long email with a lot of screenshots. And then, more often than anyone admits, that report gets skimmed, filed, and mostly forgotten. Not because the data is wrong. Not because the marketing director does not care. But because the gap between “here are your numbers” and “here is what you should do about
ChatGPT Ads Are Here. Marketing Managers Need a Strategy, Not a Panic Button.
When paid search first started gaining traction, a lot of marketers treated it like a side experiment. Then suddenly Google Ads became a core budget line. The same thing happened with paid social. At first it felt optional. Organic reach still worked. Then platforms matured, algorithms changed, competition increased, and social advertising became part of nearly every serious digital marketing strategy. Now we are standing at the beginning of another shift.
ChatGPT Ads Are Here. Checklist
ChatGPT Ads Readiness Checklist for Marketing Managers AI Visibility & Brand Monitoring ☐ Monitor AI visibility metrics regularly☐ Track brand appearances in AI-generated answers☐ Monitor competitor visibility in AI conversations☐ Review how products/services are described by AI systems☐ Evaluate whether thought leadership content is surfacing☐ Track AI-driven referral and discovery trends Website Structure & Technical Readiness ☐ Ensure important pages are crawlable and indexable☐ Fix broken links, redirect chains, and crawl errors☐ Maintain a clean, logical site architecture☐ Use descriptive
Not All AI Is Created Equal: A Plain-English List of Today’s Top LLMs
No doubt you’ve been hearing a lot about ChatGPT, Claude, Gemini, and Perplexity lately and you may be wondering wondering what the difference actually is. Here’s what we think every marketing director and business owner should know.
Project Management Is Still the Superpower
We are now in a time of rapid change. AI agents, automation, and countless tools can generate, analyze, and distribute content faster than ever. But speed and capability do not guarantee results. The real value lies in knowing what to do, when to do it, who or what to assign the task to, and how to bring everything together. That is what orchestration looks like. And that is the role of the modern marketing leader.
16 Years In: Thank You
Most businesses don’t stop to celebrate year 16. It’s not a round number or a headline milestone. But I’ve found that every year matters. Every relationship, every campaign, every late-night brief and early-morning email adds up. And this year, year 16, feels especially meaningful.
AI Discoverability: Acronyms Worth Knowing (But We’ve Got You Covered)
We were recently in a strategy meeting with a longtime B2B client, a smart, seasoned marketing director when they paused mid-conversation and said,“I’m a little embarrassed, but I don’t know what LLM means.” They’re not alone. And they absolutely shouldn’t feel embarrassed. That’s what my team is here for. You don’t have to know every acronym, AI update, or search trend. That’s our job so you can focus on yours. But for those of you who like to stay in the
Cutting Through the Digital Marketing Clutter: 4 Takeaways from the 2025 APC Summer Forum in Pittsburgh
Last week, I had the privilege of attending one day of the 2025 Association of Philanthropic Counsel (APC) Summer Forum, held right here in our hometown of Pittsburgh. The multi-day event brought together a community of professionals committed to advancing the work of mission-driven organizations. I was honored to lead a roundtable discussion focused on how to cut through the digital marketing clutter.
Optimizing Content for AI Overviews: Actionable Tactics to Help Your Brand Show Up in Google’s AIPowered Search
This post continues our blog series exploring how Google’s AI Overviews are changing search. If you haven’t yet, check out our earlier posts on understanding AI Overviews and rethinking your SEO strategy for an AI first world. This blog post breaks it down to specific, tactical steps to help your site show up in this evolving search landscape.