i.e.Interactive Blog

Metadata: What It Is And Why It Matters

​We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It’s what users see in search results, and can persuade a user to click on your search result over your competitors. Here’s some information to help you wrap your head around metadata – including what it is, how it works and why it matters.

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Say Goodbye To Google Site Search Forever

Google Site Search, a product offered by Google since 2008, discontinued sale and renewal of the product since April of 2017, and has completely shut the product down as of April 1, 2018. This product enabled web publishers to use leading search technology on their website.

Read More »

Facebook Feed Changes

During the last couple months, Facebook has been rolling out changes to its news feed algorithm to prioritize content from “friends, family and groups” and help people spend time on Facebook in a more meaningful way. Here’s what this change means, how it could impact your business and what you can do about it.

Read More »

Your Reputation… Online

How do you manage your online reputation when everyone is a critic? That’s the question many of our clients are asking us today. The answer is one that requires a shift in the way we think about how we relate with our consumers. It requires that we put down our storytelling marketing methods and think in terms of conversational marketing methods.

Read More »

Is Your Business Getting The Most Out Of The Internet?

If you have found yourself asking this question, don’t worry, you’re not alone. So many of our new clients come to us with a litany of questions around what they should be doing. It seems that on a weekly basis that there’s a new hot trend or a cool application or website that every business “should” be utilizing….One day it’s Facebook, the next it’s Pinterest some days it’s all about Twitter and all the while there’s all this hype around

Read More »

Metadata: What It Is And Why It Matters

​We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It’s what users see in search results, and can persuade a user to click on your search result over your competitors. Here’s some information to help you wrap your head around metadata – including what it is, how it works and why it matters.

Read More »

Say Goodbye To Google Site Search Forever

Google Site Search, a product offered by Google since 2008, discontinued sale and renewal of the product since April of 2017, and has completely shut the product down as of April 1, 2018. This product enabled web publishers to use leading search technology on their website.

Read More »

Facebook Feed Changes

During the last couple months, Facebook has been rolling out changes to its news feed algorithm to prioritize content from “friends, family and groups” and help people spend time on Facebook in a more meaningful way. Here’s what this change means, how it could impact your business and what you can do about it.

Read More »

Your Reputation… Online

How do you manage your online reputation when everyone is a critic? That’s the question many of our clients are asking us today. The answer is one that requires a shift in the way we think about how we relate with our consumers. It requires that we put down our storytelling marketing methods and think in terms of conversational marketing methods.

Read More »

Is Your Business Getting The Most Out Of The Internet?

If you have found yourself asking this question, don’t worry, you’re not alone. So many of our new clients come to us with a litany of questions around what they should be doing. It seems that on a weekly basis that there’s a new hot trend or a cool application or website that every business “should” be utilizing….One day it’s Facebook, the next it’s Pinterest some days it’s all about Twitter and all the while there’s all this hype around

Read More »