i.e.Interactive Blog

The Google+ Shutdown
In case you haven’t heard, Google is shutting down the consumer version of Google+ in the coming months. We knew this was coming, but Google didn’t share the actual date with us until recently. We now know that this network will shut down on April 2, 2019.

Metadata: What It Is And Why It Matters
We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It’s what users see in search results, and can persuade a user to click on your search result over your competitors. Here’s some information to help you wrap your head around metadata – including what it is, how it works and why it matters.

Say Goodbye To Google Site Search Forever
Google Site Search, a product offered by Google since 2008, discontinued sale and renewal of the product since April of 2017, and has completely shut the product down as of April 1, 2018. This product enabled web publishers to use leading search technology on their website.

Facebook Feed Changes
During the last couple months, Facebook has been rolling out changes to its news feed algorithm to prioritize content from “friends, family and groups” and help people spend time on Facebook in a more meaningful way. Here’s what this change means, how it could impact your business and what you can do about it.

Google’s Speed Update And What It Means For You
If you have your own website, or manage websites for clients, you might be wondering, “What is Google’s ‘Speed Update’ and what does it mean for me?” Find out the answers below in addition to a few tips to help prepare yourself.

Your Reputation… Online
How do you manage your online reputation when everyone is a critic? That’s the question many of our clients are asking us today. The answer is one that requires a shift in the way we think about how we relate with our consumers. It requires that we put down our storytelling marketing methods and think in terms of conversational marketing methods.

Is Your Business Getting The Most Out Of The Internet?
If you have found yourself asking this question, don’t worry, you’re not alone. So many of our new clients come to us with a litany of questions around what they should be doing. It seems that on a weekly basis that there’s a new hot trend or a cool application or website that every business “should” be utilizing….One day it’s Facebook, the next it’s Pinterest some days it’s all about Twitter and all the while there’s all this hype around

2014 Millennial Mom Report- The Best Way To Reach And Connect With Millennial Moms Is Via Their Smartphones.
Recently, BabyCenter posted the findings from its 2014 Millennial Mom Report. The key takeaway for marketers: The best way to reach and connect with Millennial Moms is via their smartphones.

The Google+ Shutdown
In case you haven’t heard, Google is shutting down the consumer version of Google+ in the coming months. We knew this was coming, but Google didn’t share the actual date with us until recently. We now know that this network will shut down on April 2, 2019.

Metadata: What It Is And Why It Matters
We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It’s what users see in search results, and can persuade a user to click on your search result over your competitors. Here’s some information to help you wrap your head around metadata – including what it is, how it works and why it matters.

Say Goodbye To Google Site Search Forever
Google Site Search, a product offered by Google since 2008, discontinued sale and renewal of the product since April of 2017, and has completely shut the product down as of April 1, 2018. This product enabled web publishers to use leading search technology on their website.

Facebook Feed Changes
During the last couple months, Facebook has been rolling out changes to its news feed algorithm to prioritize content from “friends, family and groups” and help people spend time on Facebook in a more meaningful way. Here’s what this change means, how it could impact your business and what you can do about it.

Google’s Speed Update And What It Means For You
If you have your own website, or manage websites for clients, you might be wondering, “What is Google’s ‘Speed Update’ and what does it mean for me?” Find out the answers below in addition to a few tips to help prepare yourself.

Your Reputation… Online
How do you manage your online reputation when everyone is a critic? That’s the question many of our clients are asking us today. The answer is one that requires a shift in the way we think about how we relate with our consumers. It requires that we put down our storytelling marketing methods and think in terms of conversational marketing methods.

Is Your Business Getting The Most Out Of The Internet?
If you have found yourself asking this question, don’t worry, you’re not alone. So many of our new clients come to us with a litany of questions around what they should be doing. It seems that on a weekly basis that there’s a new hot trend or a cool application or website that every business “should” be utilizing….One day it’s Facebook, the next it’s Pinterest some days it’s all about Twitter and all the while there’s all this hype around

2014 Millennial Mom Report- The Best Way To Reach And Connect With Millennial Moms Is Via Their Smartphones.
Recently, BabyCenter posted the findings from its 2014 Millennial Mom Report. The key takeaway for marketers: The best way to reach and connect with Millennial Moms is via their smartphones.