Some old news that still stands true today is: being in the moment to respond and help customers is the key to gaining their business and trust. With that being said, there are many tools out there for a business to monitor engagements and inquiries to achieve exceptional customer service. One tool we would like to take a closer look at today is Google Business Messages. While Google Business Messages is not new, it is one of the newer tools that some businesses haven’t adopted, yet. This may be because they aren’t familiar with how it works or its benefits—or maybe they don’t have the time to research it. If you are in that boat, or if you simply would like a refresher, see below to learn what this tool is, why it’s important, and how to get started so you can start impressing your customers: What is it?Google Business Messages is a free tool that can connect you with customers via multiple channels and devices. It’s accessible from Google Search, Google Maps, Google Business Profile, and your website. Here is a brief introduction to Google Business Messages from Google themselves. How does it work?When you enable the chat tool,
