Category: Google

Google Business Messages

Impress Customers via Google Business Messages

Some old news that still stands true today is: being in the moment to respond and help customers is the key to gaining their business and trust. With that being said, there are many tools out there for a business to monitor engagements and inquiries to achieve exceptional customer service. One tool we would like to take a closer look at today is Google Business Messages. While Google Business Messages is not new, it is one of the newer tools that some businesses haven’t adopted, yet. This may be because they aren’t familiar with how it works or its benefits—or maybe they don’t have the time to research it. If you are in that boat, or if you simply would like a refresher, see below to learn what this tool is, why it’s important, and how to get started so you can start impressing your customers: What is it?Google Business Messages is a free tool that can connect you with customers via multiple channels and devices. It’s accessible from Google Search, Google Maps, Google Business Profile, and your website. Here is a brief introduction to Google Business Messages from Google themselves. How does it work?When you enable the chat tool,

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The Right Time To Upgrade To Ga4 Is Now

You have probably heard about the upcoming change in Google Analytics when Google Analytics 4 a k a GA4 will replace Universal Analytics Many people are talking about the upgrade which is great but the timeframe to implement the upgrade is more immediate than many might think and here s why ​When GA4 retires Universal Analytics businesses should have at least 1 year of data in place so they can make valuable data observations and ultimately smarter marketing decisions

Read More »

Changes To Your Google Business Profile

Having a claimed up to date and active Google Business Profile for any business is essential Why Because this profile is one of the first places that customers look for information such as reviews business hours phone numbers website links and quite possibly a first impression Plus it can help to improve the local SEO ranking for a business in addition to other benefits

Read More »

Google My Business: Site Manager Role Updates

​​You may have heard or received an update from Google stating that after October 24 2021 their Google My Business Site Manager role will no longer be available Google sent out this notification to those who have a Site Manager role on one of their Google My Business listings Here is what this means along with some key takeaways

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The Google+ Shutdown

​In case you haven 8217 t heard Google is shutting down the consumer version of Google+ in the coming months We knew this was coming but Google didn 8217 t share the actual date with us until recently We now know that this network will shut down on April 2 2019

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Metadata: What It Is And Why It Matters

​We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate It 8217 s what users see in search results and can persuade a user to click on your search result over your competitors Here 8217 s some information to help you wrap your head around metadata 8211 including what it is how it works and why it matters

Read More »

Say Goodbye To Google Site Search Forever

Google Site Search a product offered by Google since 2008 discontinued sale and renewal of the product since April of 2017 and has completely shut the product down as of April 1 2018 This product enabled web publishers to use leading search technology on their website

Read More »
Google Business Messages

Impress Customers via Google Business Messages

Some old news that still stands true today is: being in the moment to respond and help customers is the key to gaining their business and trust. With that being said, there are many tools out there for a business to monitor engagements and inquiries to achieve exceptional customer service. One tool we would like to take a closer look at today is Google Business Messages. While Google Business Messages is not new, it is one of the newer tools that some businesses haven’t adopted, yet. This may be because they aren’t familiar with how it works or its benefits—or maybe they don’t have the time to research it. If you are in that boat, or if you simply would like a refresher, see below to learn what this tool is, why it’s important, and how to get started so you can start impressing your customers: What is it?Google Business Messages is a free tool that can connect you with customers via multiple channels and devices. It’s accessible from Google Search, Google Maps, Google Business Profile, and your website. Here is a brief introduction to Google Business Messages from Google themselves. How does it work?When you enable the chat tool,

Read More »

The Right Time To Upgrade To Ga4 Is Now

You have probably heard about the upcoming change in Google Analytics when Google Analytics 4 a k a GA4 will replace Universal Analytics Many people are talking about the upgrade which is great but the timeframe to implement the upgrade is more immediate than many might think and here s why ​When GA4 retires Universal Analytics businesses should have at least 1 year of data in place so they can make valuable data observations and ultimately smarter marketing decisions

Read More »

Changes To Your Google Business Profile

Having a claimed up to date and active Google Business Profile for any business is essential Why Because this profile is one of the first places that customers look for information such as reviews business hours phone numbers website links and quite possibly a first impression Plus it can help to improve the local SEO ranking for a business in addition to other benefits

Read More »

Google My Business: Site Manager Role Updates

​​You may have heard or received an update from Google stating that after October 24 2021 their Google My Business Site Manager role will no longer be available Google sent out this notification to those who have a Site Manager role on one of their Google My Business listings Here is what this means along with some key takeaways

Read More »

The Google+ Shutdown

​In case you haven 8217 t heard Google is shutting down the consumer version of Google+ in the coming months We knew this was coming but Google didn 8217 t share the actual date with us until recently We now know that this network will shut down on April 2 2019

Read More »

Metadata: What It Is And Why It Matters

​We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate It 8217 s what users see in search results and can persuade a user to click on your search result over your competitors Here 8217 s some information to help you wrap your head around metadata 8211 including what it is how it works and why it matters

Read More »

Say Goodbye To Google Site Search Forever

Google Site Search a product offered by Google since 2008 discontinued sale and renewal of the product since April of 2017 and has completely shut the product down as of April 1 2018 This product enabled web publishers to use leading search technology on their website

Read More »
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