Category: Google

The Right Time To Upgrade To Ga4 Is Now

You have probably heard about the upcoming change in Google Analytics—when Google Analytics 4, a.k.a. GA4, will replace Universal Analytics. Many people are talking about the upgrade, which is great, but the timeframe to implement the upgrade is more immediate than many might think, and here’s why: ​When GA4 retires Universal Analytics, businesses should have at least 1 year of data in place so they can make valuable data observations and, ultimately, smarter marketing decisions.

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Changes To Your Google Business Profile

Having a claimed, up-to-date, and active Google Business Profile for any business is essential. Why? Because this profile is one of the first places that customers look for information such as reviews, business hours, phone numbers, website links, and quite possibly, a first impression. Plus, it can help to improve the local SEO ranking for a business, in addition to other benefits.

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Google My Business: Site Manager Role Updates

​​You may have heard or received an update from Google stating that, after October 24, 2021, their Google My Business Site Manager role will no longer be available. Google sent out this notification to those who have a Site Manager role on one of their Google My Business listings. Here is what this means along with some key takeaways.

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The Google+ Shutdown

​In case you haven’t heard, Google is shutting down the consumer version of Google+ in the coming months. We knew this was coming, but Google didn’t share the actual date with us until recently. We now know that this network will shut down on April 2, 2019.

Read More »

Metadata: What It Is And Why It Matters

​We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It’s what users see in search results, and can persuade a user to click on your search result over your competitors. Here’s some information to help you wrap your head around metadata – including what it is, how it works and why it matters.

Read More »

Say Goodbye To Google Site Search Forever

Google Site Search, a product offered by Google since 2008, discontinued sale and renewal of the product since April of 2017, and has completely shut the product down as of April 1, 2018. This product enabled web publishers to use leading search technology on their website.

Read More »

The Right Time To Upgrade To Ga4 Is Now

You have probably heard about the upcoming change in Google Analytics—when Google Analytics 4, a.k.a. GA4, will replace Universal Analytics. Many people are talking about the upgrade, which is great, but the timeframe to implement the upgrade is more immediate than many might think, and here’s why: ​When GA4 retires Universal Analytics, businesses should have at least 1 year of data in place so they can make valuable data observations and, ultimately, smarter marketing decisions.

Read More »

Changes To Your Google Business Profile

Having a claimed, up-to-date, and active Google Business Profile for any business is essential. Why? Because this profile is one of the first places that customers look for information such as reviews, business hours, phone numbers, website links, and quite possibly, a first impression. Plus, it can help to improve the local SEO ranking for a business, in addition to other benefits.

Read More »

Google My Business: Site Manager Role Updates

​​You may have heard or received an update from Google stating that, after October 24, 2021, their Google My Business Site Manager role will no longer be available. Google sent out this notification to those who have a Site Manager role on one of their Google My Business listings. Here is what this means along with some key takeaways.

Read More »

The Google+ Shutdown

​In case you haven’t heard, Google is shutting down the consumer version of Google+ in the coming months. We knew this was coming, but Google didn’t share the actual date with us until recently. We now know that this network will shut down on April 2, 2019.

Read More »

Metadata: What It Is And Why It Matters

​We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It’s what users see in search results, and can persuade a user to click on your search result over your competitors. Here’s some information to help you wrap your head around metadata – including what it is, how it works and why it matters.

Read More »

Say Goodbye To Google Site Search Forever

Google Site Search, a product offered by Google since 2008, discontinued sale and renewal of the product since April of 2017, and has completely shut the product down as of April 1, 2018. This product enabled web publishers to use leading search technology on their website.

Read More »
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