Category: Search Engine Optimization

How Life Events Impact Search Behavior, Interests, And Habits

The way we market our products and services is constantly changing; we have seen this in the past and we will continue to see this in the future. Why? Because when something affects our lives, as we have experienced personally the past two years, interests and habits are likely to change as a result.

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Metadata: What It Is And Why It Matters

​We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It’s what users see in search results, and can persuade a user to click on your search result over your competitors. Here’s some information to help you wrap your head around metadata – including what it is, how it works and why it matters.

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How Life Events Impact Search Behavior, Interests, And Habits

The way we market our products and services is constantly changing; we have seen this in the past and we will continue to see this in the future. Why? Because when something affects our lives, as we have experienced personally the past two years, interests and habits are likely to change as a result.

Read More »

Metadata: What It Is And Why It Matters

​We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It’s what users see in search results, and can persuade a user to click on your search result over your competitors. Here’s some information to help you wrap your head around metadata – including what it is, how it works and why it matters.

Read More »
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