Category: Analytics

The Right Time To Upgrade To Ga4 Is Now

You have probably heard about the upcoming change in Google Analytics—when Google Analytics 4, a.k.a. GA4, will replace Universal Analytics. Many people are talking about the upgrade, which is great, but the timeframe to implement the upgrade is more immediate than many might think, and here’s why: ​When GA4 retires Universal Analytics, businesses should have at least 1 year of data in place so they can make valuable data observations and, ultimately, smarter marketing decisions.

Read More »

The Right Time To Upgrade To Ga4 Is Now

You have probably heard about the upcoming change in Google Analytics—when Google Analytics 4, a.k.a. GA4, will replace Universal Analytics. Many people are talking about the upgrade, which is great, but the timeframe to implement the upgrade is more immediate than many might think, and here’s why: ​When GA4 retires Universal Analytics, businesses should have at least 1 year of data in place so they can make valuable data observations and, ultimately, smarter marketing decisions.

Read More »
Back to top