Day: April 28, 2018

Metadata: What It Is And Why It Matters

​We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It’s what users see in search results, and can persuade a user to click on your search result over your competitors. Here’s some information to help you wrap your head around metadata – including what it is, how it works and why it matters.

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Metadata: What It Is And Why It Matters

​We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It’s what users see in search results, and can persuade a user to click on your search result over your competitors. Here’s some information to help you wrap your head around metadata – including what it is, how it works and why it matters.

Read More »
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